Wedding Pricing Calculator
Calculate your minimum viable rate based on your actual costs and income goals. Pricing should be based on business realities, not what others charge.
Step 1: Annual Business Expenses
Enter your estimated annual expenses. Be thorough - underestimating costs is the biggest pricing mistake.
Cameras, lenses, lighting, computers (annualized)
Adobe, galleries, CRM, music licensing
Liability, equipment, business insurance
Website, ads, bridal shows, prints
Workshops, courses, conferences
Phone, internet, storage, workspace
Venue visits, meetings, networking
Miscellaneous business costs
Step 2: Income Goals
What you want to pay yourself (before taxes)
Estimated self-employment + income tax
Business savings, growth, emergency fund
Step 3: Wedding Capacity
Realistic number you can handle
Shooting day + editing + client time
Hours Breakdown Example:
- Consultation & planning: 2-3 hours
- Wedding day shooting: 8-10 hours
- Culling & editing: 15-20 hours
- Delivery & follow-up: 2-3 hours
- Total: 27-36 hours
Pricing Context
Hawaii Wedding Market Ranges (2024)
| Experience Level | Photography | Videography |
|---|---|---|
| Entry Level | $2,000 - $3,500 | $2,500 - $4,000 |
| Established | $3,500 - $6,000 | $4,000 - $7,000 |
| Premium | $6,000 - $10,000 | $7,000 - $12,000 |
| Luxury | $10,000+ | $12,000+ |
Remember: These are market ranges, not recommendations. Your price should be based on YOUR costs and goals, then positioned appropriately in the market. If your calculated minimum is higher than market rates, you need to either reduce costs, work more efficiently, or target a higher-end market.
Hawaii-Specific Pricing Factors
- Higher cost of living: Hawaii expenses are ~20-30% higher than mainland
- Destination wedding premium: Couples traveling to Hawaii often have larger budgets
- Travel costs: Inter-island travel, parking, and gas add up
- Limited weekends: Peak season limits how many weddings you can book
- Vendor relationships: Referral networks can reduce marketing costs